video production

Storyboarding Makes Perfect: Part 1

Lately here at Ridge we've been doing some exciting website video production for a variety of clients in B2B and consumer. Though most are less than 90 seconds long, there’s many hours of behind-the-scenes work that goes into each one.

Storyboarding is one of the most important parts of the process. It is a graphic representation of how your video will unfold, shot by shot. It sets the tone and pace for the entire project.

Here’s a peek into the work we did to bring a recent video to life.

Wertheim Global Solutions: Guardian for eDocs and Content Server Video

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Providing Free Content Pays Off – The Story of April the Giraffe

The small town of Harpursville, NY, is about to get a wave of tourism – all thanks to a family of giraffes at the local zoo.

Over the past few months, a pregnant giraffe named April has been the darling of the internet. Her pregnancy was live-streamed on YouTube by the Animal Adventure Zoo and just this past weekend over 1.2 million viewers (including me!) watched live as she gave birth to a healthy male calf. Currently, the stream is still up where anyone with an internet connection can watch April and her calf hanging out in their pen. 

As a content marketer, I see it not only as insanely adorable, but also…

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WWE branded characters

How the WWE is Still “Going Over” with Audiences

For the past few years wrestling has been a not-so-guilty pleasure of mine. Once I discovered that it was basically a soap opera with live stunts and acrobatics, I was sold pretty quickly. 

One major thing that’s kept me interested is what happens behind the scenes. The WWE spends a ton of time and energy on marketing and it really shows. It’s generated so much fan loyalty that no matter how many times Roman Reigns wins, we just keep coming back for more.

Global Brand Recognition

The WWE is absolutely amazing not just at overall branding,…

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Writing About a Technical Offering For a Non-Technical Audience

Whether you’re selling to consumers, businesses, partners or suppliers, presenting a technical offering to a non-technical audience can be a tricky line to walk – if you make content too simple readers will feel patronized. Alternatively, if you overload it with complicated information, industry jargon or anagrams then readers might not understand what you’re trying to tell them.  In a digital marketing world where attention is fleeting and hard fought, delivering a clear message quickly is key. The question is… how do you do it?

Confirm your target audience

Step one is to confirm your target audience, meaning you really need to do your homework on what their familiarity…

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Modern ecommerce platforms web designers use

5 Reasons to Update Your Ecommerce Platform NOW

5 Reasons to Update Your Ecommerce Platform NOW
By Freda Moore | February 21, 2017

The world of web design is always changing, and ecommerce systems are no exception. New platforms enter the marketplace every year, each with pros and cons. If the platform you’re currently using isn’t releasing new features as fast as it once was, or your requirements have changed over time, perhaps it’s time to look for a new solution. 

One of our longtime clients recently hired us to migrate their ecommerce site from the outdated Yahoo Store platform to Shopify. Despite enjoying great ROI from their previous web design, which we rebuilt within…

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digital marketing new jersey

Girls Who Code Visits Ridge Marketing

We’ve had a great start to the year here at Ridge Marketing. One highlight for me was the opportunity to give a presentation to the Girls Who Code group from William Annin Middle School of Basking Ridge. Girls Who Code is a national non-profit organization dedicated to closing the gender gap in technology by encouraging young women to learn about coding in order to pursue careers in predominantly male-dominated technology fields. The local chapter reached out to us hoping to learn more about what coding happens at a digital marketing agency.

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