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The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.

What’s Best, a Branded House or a House of Brands?

Posted by: Rob Quincy on June 01, 2015.

A client recently asked us, as their marketing agency, to lead an internal discussion about whether it was wiser to independently brand their business units or to keep them integrated under their master brand...

Tags: branding, marketing companies in NJ, full service advertising

Today It's Official: Google Gives Preference to Mobile-Friendly Sites

Posted by: Lynn Carhart on April 21, 2015.

Google is now giving preference in search results to mobile-friendly websites, and mobile search rankings for those that aren’t mobile-friendly may suffer. The official statement from Google…

Why is Video Essential to Web Design and Marketing in 2015?

Posted by: Lynn Carhart on February 06, 2015.

According to Synadcast.com, by 2017 video will make up 74% of all Internet traffic. Because video is visual, auditory, and immersive, it allows viewers cut through the information clutter and understand and experience a topic quickly. Here are more reasons why it should be part of your web design and marketing strategy for 2015.

Tags: video production, web design and marketing, digital marketing nj

Google Loses to Yahoo, By Default

Posted by: Lynn Carhart on December 12, 2014.

Beginning this month, Firefox will no longer default to Google for searches. Mozilla and Yahoo announced a five-year partnership making Yahoo the search engine of choice for Firefox in the US, on both mobile and desktop.

Tags: marketing agencies nj, dynamic seo

Can Anything Replace Google Analytics for Marketing Agencies?

Posted by: Lynn Carhart on November 18, 2014.

I don’t know of a digital marketing agency or even anyone who is using an analytics program for their website who is not using Google Analytics. It is free, the interface is relatively easy to understand, and the majority of searches in the US are performed via Google so why not trust the source?

Tags: Google Analytics vs. Piwik, marketing agency analytics, web design and marketing

 

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