Welcome Blog Reader

The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.

Can Anything Replace Google Analytics for Marketing Agencies?

Posted by: Lynn Carhart on November 18, 2014.

I don’t know of a digital marketing agency or even anyone who is using an analytics program for their website who is not using Google Analytics. It is free, the interface is relatively easy to understand, and the majority of searches in the US are performed via Google so why not trust the source?

Tags: Google Analytics vs. Piwik, marketing agency analytics, web design and marketing

Is Your SEO Strategy Targeting Google or Bing and Yahoo?

Posted by: Lynn Carhart on October 09, 2014.

There is a question that has long been puzzling me regarding SERPS. If all search engines have access to the same information, why are search results so different? We have seen our site rank at #1 for a keyword on Google, but not rank or have a ranking in the 100s on Bing /Yahoo. And the reverse is true as well. Checking the search engines’ websites is not much help. They all go into detail about what their algorithm looks for and it is the same: useful and relevant content, good site speed, user-friendly design, accurate meta data, quality links and social involvement. Clearly that is not the whole picture. We delved a little deeper to find out how the algorithms differed for each search engine.

Tags: Google’s algorithm vs. Bing/Yahoo, full service advertising agency, SEO strategy

Penguin 3.0 Update Is Coming, And It Might be Good

Posted by: Lynn Carhart on September 19, 2014.

It has been rumored that a Penguin update has been looming, and now it is confirmed (sort of). On September 12, Google Webmaster Trends analyst John Mueller confirmed this by stating, “My guess is yes,” and then went on, “I’m pretty confident we will have something in the reasonable future, but not today, so we’ll definitely let you know when things are happening.”

Tags: Penguin 3.0, SEO, web design and marketing, website design nj

How to Create a Call-to-Action Your Web Visitors Can’t Ignore

Posted by: Lynn Carhart on September 11, 2014.

Ridge Marketing | Well-designed call-to-action buttons should be an integral part of your web design and marketing.

Blogging for Business – 6 Things to Remember

Posted by: Rob Quincy on August 20, 2014.

You may have stellar website design and killer SEO, but to get the most out of your business website you really need a blog. You probably already have one or at least know that you should. Your marketing agency probably reminds you constantly about it. Maintaining that blog takes time, though, and there are no doubt many other things that seem more valuable to the success of your business and brand than writing a steady stream of content. But don’t underestimate the power of blogging; the return on investment is real, it’s trackable and it’s big.

 

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