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Posted by: Mary Norton on Thursday, April 18, 2013.
Ultimately, all websites are driven by the same goal – motivating your visitors to do something. The success of your site depends on that action being taken. When a visitor takes the desired action, you’ve had a conversion. Attracting visitors is relatively easy. The challenge is converting them. And that’s the purpose of your landing page. The following are frequently asked questions as well as key features of successful landing pages.
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