teaching graphic design

Four Lessons Teaching Has Taught Me

Four Lessons Teaching Has Taught Me
By Christine Lhowe | May 22, 2017
Tags: education

For the past three years, I’ve been teaching undergraduate graphic design courses at various universities. Classes I’ve taught range from Introduction to Graphic Design to Advanced Typography, and student ages have ranged from 18-70. 

I started teaching because I valued my own education and wanted to contribute to developing the next generation of creatives. I have been a graphic designer for over 10 years, specializing in brand development, visual design for web/UI and print design. Admittedly so, before the first class began I thought it would simply be about me sharing my experiences and knowledge with my students. However, I was wrong. It never fails that I learn…

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website video production for Brother

Ridge Brings Quirky Character to Life for Brother Web Videos

Our friends at Brother International tasked us recently with undertaking a website video production based around recent Buyers Laboratory testing revealing the dangers inherent in buying cheap, imitation toner. It turns out that the knockoff stuff can really gum up the inner workings of even the trustiest Brother printers – by leaking, exploding or worse. Who knew?!?

Here’s where it got tricky… what can you do to make a somewhat dry, technical concept fun and relatable when you’re not able to use photos or videos of products to make your point? And how do you get web video marketing to stand out and look polished on a modest budget? If you’re us, you tell the…

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video production storyboard sketch, video production sketch

Storyboarding Makes Perfect: Part 1

We’re a full service marketing and advertising agency, so lately here at Ridge we've been doing some exciting website video production for a variety of clients in B2B and consumer. Though most are less than 90 seconds long, there’s many hours of behind-the-scenes work that goes into each one.

Storyboarding is one of the most important parts of the process. It is a graphic representation of how your video will unfold, shot by shot. It sets the tone and pace for the entire…

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Providing Free Content Pays Off – The Story of April the Giraffe

The small town of Harpursville, NY, is about to get a wave of tourism – all thanks to a family of giraffes at the local zoo.

Over the past few months, a pregnant giraffe named April has been the darling of the internet. Her pregnancy was live-streamed on YouTube by the Animal Adventure Zoo and just this past weekend over 1.2 million viewers (including me!) watched live as she gave birth to a healthy male calf. Currently, the stream is still up where anyone with an internet connection can watch April and her calf hanging out in their pen. 

As a content marketer, I see it not only as insanely adorable, but also…

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WWE branded characters

How the WWE is Still “Going Over” with Audiences

For the past few years wrestling has been a not-so-guilty pleasure of mine. Once I discovered that it was basically a soap opera with live stunts and acrobatics, I was sold pretty quickly. 

One major thing that’s kept me interested is what happens behind the scenes. The WWE spends a ton of time and energy on marketing and it really shows. It’s generated so much fan loyalty that no matter how many times Roman Reigns wins, we just keep coming back for more.

Global Brand Recognition

The WWE is absolutely amazing not just at overall branding,…

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Writing About a Technical Offering For a Non-Technical Audience

Whether you’re selling to consumers, businesses, partners or suppliers, presenting a technical offering to a non-technical audience can be a tricky line to walk – if you make content too simple readers will feel patronized. Alternatively, if you overload it with complicated information, industry jargon or anagrams then readers might not understand what you’re trying to tell them.  In a digital marketing world where attention is fleeting and hard fought, delivering a clear message quickly is key. The question is… how do you do it?

Confirm your target audience

Step one is to confirm your target audience, meaning you really need to do your homework on what their familiarity…

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