technical-writing

Writing About a Technical Offering For a Non-Technical Audience

Whether you’re selling to consumers, businesses, partners or suppliers, presenting a technical offering to a non-technical audience can be a tricky line to walk – if you make content too simple readers will feel patronized. Alternatively, if you overload it with complicated information, industry jargon or anagrams then readers might not understand what you’re trying to tell them.  In a digital marketing world where attention is fleeting and hard fought, delivering a clear message quickly is key. The question is… how do you do it?

Confirm your target audience

Step one is to confirm your target audience, meaning you really need to do your homework on what their familiarity…

Continue Reading
Modern ecommerce platforms web designers use

5 Reasons to Update Your Ecommerce Platform NOW

5 Reasons to Update Your Ecommerce Platform NOW
By Freda Moore | February 21, 2017

The world of web design is always changing, and ecommerce systems are no exception. New platforms enter the marketplace every year, each with pros and cons. If the platform you’re currently using isn’t releasing new features as fast as it once was, or your requirements have changed over time, perhaps it’s time to look for a new solution. 

One of our longtime clients recently hired us to migrate their ecommerce site from the outdated Yahoo Store platform to Shopify. Despite enjoying great ROI from their previous web design, which we rebuilt within…

Continue Reading
digital marketing new jersey

Girls Who Code Visits Ridge Marketing

We’ve had a great start to the year here at Ridge Marketing. One highlight for me was the opportunity to give a presentation to the Girls Who Code group from William Annin Middle School of Basking Ridge. Girls Who Code is a national non-profit organization dedicated to closing the gender gap in technology by encouraging young women to learn about coding in order to pursue careers in predominantly male-dominated technology fields. The local chapter reached out to us hoping to learn more about what coding happens at a digital marketing agency.

Continue Reading

The Benefits of Infographics for Digital Marketing

As visual designers, it’s our responsibility to grab our audience’s attention and to present content to them in a way that’s easy to understand. Infographics — also referred to as data visualization or information design — are illustrations that organize complicated, statistics-heavy information into digestible visuals.  When the information is complex and data-driven, infographics are a compelling way to visually communicate, making them a digital marketing tool. Here’s why:

1. Infographics help grab people’s attention.

Today, most of us are content multitaskers. We’re consuming information from multiple sources on multiple…

Continue Reading
Corporate Video Production for Ansell

Ridge Marketing Produces Heartfelt Video for Ansell

Ridge Marketing Produces Heartfelt Video for Ansell
By Rob Quincy | November 21, 2016

It finally happened. After three years of great collaboration with Ansell, the world leader in healthcare and industrial protection, we can finally show you our work.

It’s not that the previous work wasn’t up to snuff… our eight keynotes and on-site event videos and animations to date were shown on screens up to 15 meters wide in some pretty fancy locales in Carmel Valley, Budapest and Istanbul. But that was state-of-the-company, visionary stuff meant for Ansell leadership, not for public consumption.

This year, we were thrilled to be selected to write and produce the Ansell corporate video. The piece features a “passion for protection” theme, bringing to the fore the values that Ansell stand for as a company – innovation,…

Continue Reading
Meredith Mogensen, head of strategic strategery

Introducing Our New Strategic Thinker: Meredith Mogensen

Introducing Our New Strategic Thinker: Meredith Mogensen
By Rob Quincy | November 8, 2016

We’re happy to introduce the newest member of our full service marketing agency team, Meredith Mogensen, who joins Ridge as our Director of Marketing & Strategic Planning. In this role, Meredith tackles everything from discovery and messaging to content and search marketing.

Meredith brings extensive experience handling strategy and account management at big city ad agencies, where she worked on brands such as Proctor & Gamble, General Mills, BMW, L’Oreal, Aquafresh, Wendy’s and Panasonic. She has both B-to-B and B-to-C expertise, with experience in the beauty, automotive, food service, retail and packaged goods industries.

Inquisitive by nature and habitually logical in her thinking, Meredith truly enjoys getting to know…

Continue Reading
Load More