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The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.
Posted by: Rob Quincy on Monday, November 26, 2012.
Despite the less-than-stellar economic situation, we are in the midst of a social and digital movement the likes of which the world has never experienced. Here are some compelling facts from the Internet Marketing Revolution to keep in mind as you plan for business growth.
Posted by: Lynn Carhart on Thursday, October 18, 2012.
It’s clear that social media is a very powerful tool for digital marketing and branding. With one tweet or post, a company can reach thousands or even millions of customers. On Twitter, getting your message out takes just a few words and a click. But that power can work against a company when someone mis-tweets, tweets without thinking, or ignores a tweet stream. Here are our five favorite examples of companies that stepped in it on Twitter.
Posted by: Mary Norton on Friday, October 12, 2012.
How can you consistently add fresh and quality information to your website without it becoming a full-time job in itself? More than likely, you have a business to run or a department to manage. The answer lies in planning and a well-defined content management strategy.
Posted by: Lynn Carhart on Monday, September 24, 2012.
With over 800 million unique visitors per month and 4 billion views a day, YouTube cannot be ignored as a powerful Internet marketing tool. A short, unique video that is funny or memorable will grab the attention of your viewers and they may pass the link along to others. If you are really lucky, it could go viral and expose millions of people to your brand or company.
Posted by: Rob Quincy on Wednesday, August 15, 2012.
As a full service marketing firm in the crowded NJ / NY area, we get a lot of questions about how to ensure email marketing effectiveness. While there are a lot of factors that can determine success or failure, the following rules for improving email open rates are a great place to start when creating your next campaign.
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