Monitoring and Responding: An Integral Part of Digital Marketing

Monitoring and Responding: An Integral Part of Digital Marketing

Facebook is all about interaction; posting, liking, sharing and commenting. So why do so many companies neglect a vital part of that interaction with their customers by neglecting to see Facebook as part of their digital marketing program?

Social media analytics company Locowise recently investigated how companies that are active on social media platforms like Facebook respond to comments from their customers and were surprised at what they learned. We were too. During the month of May, Locowise conducted a study looking at 900 company Facebook pages with nearly 300 million total page likes.…

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What’s Best, a Branded House or a House of Brands?

What’s Best, a Branded House or a House of Brands?

What’s Best, a Branded House or a House of Brands?
By Rob Quincy | June 1, 2015

A client recently asked us, as their marketing agency, to lead an internal discussion about whether it was wiser to independently brand their business units or to keep them integrated under their master brand.

A key stakeholder in one of those business units felt strongly that the recognition they enjoyed in their niche space went far beyond that of their parent organization. Others argued that supporting multiple brands would spread their marketing efforts thin and dilute the strength of their master brand.

Who was right? As is often the case, there is validity to both points of view.

 

The Strength of a Branded House

A brand is more than the sum of its logo, fonts and color scheme.…

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Today It's Official: Google Gives Preference to Mobile-Friendly Sites

Today It's Official: Google Gives Preference to Mobile-Friendly Sites

Google is now giving preference in search results to mobile-friendly websites, and mobile search rankings for those that aren’t mobile-friendly may suffer. The official statement from Google

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

This announcement surprised many webmasters and web design and marketing agencies, as Google is usually mum about algorithm changes until after…

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Why is Video Essential to Web Design and Marketing in 2015?

Why is Video Essential to Web Design and Marketing in 2015?

According to Synadcast.com, by 2017 video will make up 74% of all Internet traffic. Because video is visual, auditory, and immersive, it allows viewers cut through the information clutter and understand and experience a topic quickly. Here are more reasons why it should be part of your web design and marketing strategy for 2015.

Video Has Taken Off

The increased interest in video is due largely to the growth of mobile device usage.

As many predicted, 2014 was the year that traffic from mobile devices surpassed traffic from desktops for many websites. It seems users are doing everything on their phones…

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Google Loses to Yahoo, By Default

Google Loses to Yahoo, By Default

Google Loses to Yahoo, By Default
By Lynn Carhart | December 12, 2014

Beginning this month, Firefox will no longer default to Google for searches. Mozilla and Yahoo announced a five-year partnership making Yahoo the search engine of choice for Firefox in the US, on both mobile and desktop.

Mozilla’s last agreement with Google was in 2011. Since then, Google launched their Chrome browser, which is in direct competition with Firefox.

Searching Firefox via Yahoo feels and looks a lot like Google.

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Unless a Firefox user notices the Yahoo logo at the top right, they might not even realize they are no longer searching with Google.

With about 16 percent of the US browser market…

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Can Anything Replace Google Analytics for Marketing Agencies?

Can Anything Replace Google Analytics for Marketing Agencies?

I don’t know of a digital marketing agency or even anyone who is using an analytics program for their website who is not using Google Analytics. It is free, the interface is relatively easy to understand, and the majority of searches in the US are performed via Google so why not trust the source?

Recently a client came to us looking to track visits from a very specific location and it wasn’t possible to do that in Google Analytics. Research revealed that there were other possibilities, but the one we liked the most was Piwik. It is an open source analytics program and the basic service is free. It’s possible to run both programs simultaneously so we thought we’d give it a shot.

Google…

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