Forms are a common component of web marketing – contact forms, whitepaper downloads, webinar signups, quote requests, the list goes on. But just because they’re common doesn’t mean they’re straightforward.
To get the most possible form completions (conversions) you can out of your web forms, it’s important to consider how they’re structured. Even small changes can increase your odds of getting a conversion.
Here are some tips for creating more effective forms, culled from our own experience in web marketing here in NJ and from our research:
1. Reduce the Number of Fields
No one really wants to fill out a form – what they want is the result they expect from filling it out, whether…