web design and marketing

Hacked Spam: Breakfast Trend or Google’s Newest Nemesis?

Google announced this week that they will be aggressively targeting spammers who hack legitimate sites and use them to download malware or promote traffic to low quality sites or those offering porn or sales of illegal goods. They have begun rolling out algorithm updates to identify and filter out these sites.

It is estimated that about 5% of queries will be impacted so you might notice something different the next time you search. Because they are only including the most relevant results there may be fewer of them.

Google’s official statement can be read on their Webmaster Central Blog.


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Finley Joins Ridge Marketing Team

Finley Joins Ridge Marketing Team

Ridge Marketing is pleased to announce the addition of Finley Quincy to our web design and marketing team. Finley joins the human resources department, overseeing employee well-being and providing daily motivational leadership.

Because of the fast paced environment at Ridge Marketing, Finley says that he expects to “work like a dog” but given his enthusiasm and the fun atmosphere at Ridge it shouldn’t be too ruff. We look forward to grooming Finley for success.

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Monitoring and Responding: An Integral Part of Digital Marketing

Facebook is all about interaction; posting, liking, sharing and commenting. So why do so many companies neglect a vital part of that interaction with their customers by neglecting to see Facebook as part of their digital marketing program?

Social media analytics company Locowise recently investigated how companies that are active on social media platforms like Facebook respond to comments from their customers and were surprised at what they learned. We were too. During the month of May, Locowise conducted a study looking at 900 company Facebook pages with nearly 300 million total page likes.…

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What’s Best, a Branded House or a House of Brands?

What’s Best, a Branded House or a House of Brands?
By Rob Quincy | June 1, 2015

A client recently asked us, as their marketing agency, to lead an internal discussion about whether it was wiser to independently brand their business units or to keep them integrated under their master brand.

A key stakeholder in one of those business units felt strongly that the recognition they enjoyed in their niche space went far beyond that of their parent organization. Others argued that supporting multiple brands would spread their marketing efforts thin and dilute the strength of their master brand.

Who was right? As is often the case, there is validity to both points of view.


The Strength of a Branded House

A brand is more than the sum of its logo, fonts and color scheme.…

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Today It's Official: Google Gives Preference to Mobile-Friendly Sites

Google is now giving preference in search results to mobile-friendly websites, and mobile search rankings for those that aren’t mobile-friendly may suffer. The official statement from Google

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

This announcement surprised many webmasters and web design and marketing agencies, as Google is usually mum about algorithm changes until after…

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Why is Video Essential to Web Design and Marketing in 2015?

According to Synadcast.com, by 2017 video will make up 74% of all Internet traffic. Because video is visual, auditory, and immersive, it allows viewers cut through the information clutter and understand and experience a topic quickly. Here are more reasons why it should be part of your web design and marketing strategy for 2015.

Video Has Taken Off

The increased interest in video is due largely to the growth of mobile device usage.

As many predicted, 2014 was the year that traffic from mobile devices surpassed traffic from desktops for many websites. It seems users are doing everything on their phones…

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