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The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.

Internet Marketing Solutions: Consistent, Fresh Content for Your Website in Four Steps

Posted by: Mary Norton on Friday, October 12, 2012.

How can you consistently add fresh and quality information to your website without it becoming a full-time job in itself? More than likely, you have a business to run or a department to manage. The answer lies in planning and a well-defined content management strategy.

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Improving the View on YouTube

Posted by: Lynn Carhart on Monday, September 24, 2012.

With over 800 million unique visitors per month and 4 billion views a day, YouTube cannot be ignored as a powerful Internet marketing tool. A short, unique video that is funny or memorable will grab the attention of your viewers and they may pass the link along to others. If you are really lucky, it could go viral and expose millions of people to your brand or company.

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How the Marketing Pros Improve Email Open Rates

Posted by: Rob Quincy on Wednesday, August 15, 2012.

As a full service marketing firm in the crowded NJ / NY area, we get a lot of questions about how to ensure email marketing effectiveness. While there are a lot of factors that can determine success or failure, the following rules for improving email open rates are a great place to start when creating your next campaign.

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5 Reasons Pinterest May Be Right For Your Business

Posted by: Elizabeth Ku on Monday, August 06, 2012.

Pinterest is currently the third most popular social network on the Web. If you haven’t done so already, you should start considering how your business can leverage its unique benefits.

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Twitter 101

Posted by: Elizabeth Ku on Tuesday, July 03, 2012.

People go on Twitter for information, so why not give the people what they want? Direct them to your blog content, other people’s content that relates to your business, or current promotions. The key is information. It’s not about you just blabbering on about your own business. When you share useful information, people will want to connect with you.

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