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The Ridge Blog is our outlet to shoot the breeze about Internet marketing, design and branding. We also share our latest projects, and tidbits relating to a problem we’ve solved. If you have a topic for us, please drop us a line.

How to Create a Call-to-Action Your Web Visitors Can’t Ignore

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Ridge Marketing | Well-designed call-to-action buttons should be an integral part of your web design and marketing.

Blogging for Business – 6 Things to Remember

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You may have stellar website design and killer SEO, but to get the most out of your business website you really need a blog. You probably already have one or at least know that you should. Your marketing agency probably reminds you constantly about it. Maintaining that blog takes time, though, and there are no doubt many other things that seem more valuable to the success of your business and brand than writing a steady stream of content. But don’t underestimate the power of blogging; the return on investment is real, it’s trackable and it’s big.

New Video a Powerful Sales Tool for Loran

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When Loran Associates searched for marketing companies in NJ, they needed an agency that could convincingly communicate who they are – a passionate designer/fabricator of custom trade show exhibits and interiors for the world’s top brands.

Google Launches Panda 4.0 and the Sound of Falling Rankings is Deafening

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With the release of each new search algorithm Google has promised that high-quality, well-optimized sites would not suffer and, in fact, may benefit. In general “good” sites saw little to no impact. The recent rollout of Panda 4.0 seems to have delivered on Google’s promise.

Infographic: The Golden Age of Mobile

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We’ve written and spoken quite a bit recently about how integral a mobile website should be to your web design and marketing strategy, and recently discussed three methods for building mobile-ready sites on this blog. But if you’re still not convinced mobile is a good fit for your business, please read on…


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