5-questions-SEO-agency

Six Steps to Get the Most Bang for Your Buck at Tradeshows

Are trade shows a controversial topic in your organization? Some see them as a great way to reach more people and build a list of opt-ins and potential leads, while others see it as frivolous spending with minimal payoff. I'm more in line with that first group – as long as trade shows are planned with careful consideration to maximize their effect. Here are some tips on how to do just that.

1. Plan, plan, plan

Even when going to a show you frequent, you should always discuss the KPIs before you attend – how will you measure success of this event?

You can minimize the risks of attending a new show by doing your homework: are this show's attendees in line with our target markets and customers? Will…

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5-questions-SEO-agency

5 Questions to Ask Your SEO Agency

5 Questions to Ask Your SEO Agency

For small businesses, search engine optimization (SEO) of websites is a vital part of a digital marketing program and key to its success.  Unfortunately, all too often on-page SEO is the most neglected element of a small business website. You know your site should be optimized, but how do you find someone who can deliver what your site needs? Below are 5 key questions to ask your search marketing company and the answers you should hope to hear from them.

1.) Why do I need on-page strategic SEO?

Search…

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Smashing-web-design-conference

Takeaways from Smashing Web Design Conference 2017

Takeaways from Smashing Web Design Conference 2017
By Christine Lhowe | June 22, 2017

Last week, fellow Ridge Marketing creative Rose Arenas and I attended the 2017 Smashing Conference in New York. The two-day web design and development conference, which featured 15 speakers from around the world, gave us an opportunity to learn from leading individuals in the field as well as network with our peers.

The speakers covered new and emerging topics in web design that provided us with deeper insights into techniques we’ve started to use while also giving us fresh ideas to push our creative work even further.

Below are my top four takeaways:

"There is no tool to replace human communication."

It…

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email marketing

Email Marketing 101

Email marketing is a great way to connect with your customers, subscribers and prospects at a low cost. When done right, it can generate profit and leads.

In conjunction with a strong website and customer service, it is a fundamental part of digital marketing. Here are 5 email marketing tips for your business.

 

1. Be personal

 50% of companies feel they can increase interaction within email by increasing personalization. – Experian

It’s important to personalize your copy. Readers should feel you’re writing to them individually, not as one big unknown…

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teaching graphic design

Four Lessons Teaching Has Taught Me

Four Lessons Teaching Has Taught Me
By Christine Lhowe | May 22, 2017
Tags: education

For the past three years, I’ve been teaching undergraduate graphic design courses at various universities. Classes I’ve taught range from Introduction to Graphic Design to Advanced Typography, and student ages have ranged from 18-70. 

I started teaching because I valued my own education and wanted to contribute to developing the next generation of creatives. I have been a graphic designer for over 10 years, specializing in brand development, visual design for web/UI and print design. Admittedly so, before the first class began I thought it would simply be about me sharing my experiences and knowledge with my students. However, I was wrong. It never fails that I learn…

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website video production for Brother

Ridge Brings Quirky Character to Life for Brother Web Videos

Our friends at Brother International tasked us recently with undertaking a website video production based around recent Buyers Laboratory testing revealing the dangers inherent in buying cheap, imitation toner. It turns out that the knockoff stuff can really gum up the inner workings of even the trustiest Brother printers – by leaking, exploding or worse. Who knew?!?

Here’s where it got tricky… what can you do to make a somewhat dry, technical concept fun and relatable when you’re not able to use photos or videos of products to make your point? And how do you get web video marketing to stand out and look polished on a modest budget? If you’re us, you tell the…

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