digital marketing nj

Non-Profs: Are Google Grants Part of Your Digital Marketing?

If you are an established non-profit, you’re most likely aware that Google gives away advertising every month. Through Google Grants, non-profits can receive up to $10,000 per month in AdWords text ads. If you really work the program you can apply for the GrantsPro program, which offers a $40,000 per month budget. That’s a lot of exposure with only the cost of managing the program as an expense.

Is Google doing this because they’re a socially conscious organization that wants to further the goals of non-profit organizations? Maybe. Are they doing it for the goodwill it generates? Possibly. Does the increased competition for keywords drive up average bid cost to Google’s benefit? Probably. Do they use it for a gigantic tax write…

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web design and marketing

Is the Rotating Hero Good for Web Design and Marketing?

Hero images—large headers that draw in visitors with attractive photography and minimal text—are a well-established trend in web design. Many sites feature a “carousel” of automatically rotating heroes to deliver more than one message to the user without requiring them to scroll. It’s important to ask though: does the secondary hero content ever reach the user’s eyes?

When the rotating hero trend began a few years ago, heroes as a design element were still fairly new and impressive. The average user was not yet familiar with larger-format imagery on websites, so they might be more likely…

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Freda Moore, our new web design, print design, web development, illustration and blogging team member from NJ

Meet Freda Moore, Modern-Day Renaissance Woman

You don’t often find hidden treasure in your backyard. But that’s what happened when Freda Moore, who resides one town away and recently graduated from Smith College with a B.A. in Studio Art and a minor in Computer Science, applied for a design gig here at Ridge Marketing.

Freda’s dual areas of study and many interests make her a true Renaissance woman. Her talents span the disciplines of web design, print design, web development, illustration, fine art and even blogging, making her a soft-spoken one-woman army. Freda’s critical thinking about how and why things should appear and function in a particular way have already made her a valuable member of the team. And if you happen to…

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web design and marketing

Hacked Spam: Breakfast Trend or Google’s Newest Nemesis?

Google announced this week that they will be aggressively targeting spammers who hack legitimate sites and use them to download malware or promote traffic to low quality sites or those offering porn or sales of illegal goods. They have begun rolling out algorithm updates to identify and filter out these sites.

It is estimated that about 5% of queries will be impacted so you might notice something different the next time you search. Because they are only including the most relevant results there may be fewer of them.

Google’s official statement can be read on their Webmaster Central Blog.

Google…

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Finley Joins Ridge Marketing Team

Finley Joins Ridge Marketing Team

Ridge Marketing is pleased to announce the addition of Finley Quincy to our web design and marketing team. Finley joins the human resources department, overseeing employee well-being and providing daily motivational leadership.

Because of the fast paced environment at Ridge Marketing, Finley says that he expects to “work like a dog” but given his enthusiasm and the fun atmosphere at Ridge it shouldn’t be too ruff. We look forward to grooming Finley for success.

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Monitoring and Responding: An Integral Part of Digital Marketing

Facebook is all about interaction; posting, liking, sharing and commenting. So why do so many companies neglect a vital part of that interaction with their customers by neglecting to see Facebook as part of their digital marketing program?

Social media analytics company Locowise recently investigated how companies that are active on social media platforms like Facebook respond to comments from their customers and were surprised at what they learned. We were too. During the month of May, Locowise conducted a study looking at 900 company Facebook pages with nearly 300 million total page likes.…

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