Skin Care and Bath Products
exederm, a company offering ultra sensitive skin care and bath products formulated for sufferers of eczema, was hoping to rebrand its website to project a more consumer-friendly, reassuring feel. The website also needed to be easier to navigate and make information that appeals to both moms and doctors readily available. In addition, the site had to signal to the major retailers carrying or considering carrying the product line such as CVS, Walgreens, Target and Amazon, that exederm was a strong brand.
Ridge Marketing redesigned exederm.com and rebuilt it on their existing Yahoo! store backend. (Ridge Marketing is currently investigating alternative ecommerce platforms for exederm.)
The redesigned website is easier to navigate and projects a more nurturing image with photography and content representing key target demographics: moms, babies, children and doctors. The coupon experience was redesigned, making coupons easier to find, download and use, driving more traffic to stores.