RSS Feed

Range Cart: From Idea to Golf Course to Market

Default admin account — Sat, 03 Mar 2012 16:19:29 -0500

This past October, a board member at a prominent New Jersey golf club was looking for an NJ web design firm to help him bring his new invention to market. When he was referred to Ridge Marketing, he got a whole lot more.

Retargeting – Is It Worth the Hype?

Default admin account — Thu, 06 Oct 2011 14:22:58 -0400

If you haven’t heard of retargeting yet, you soon will. It has been around for several years, and is an extremely affordable way for businesses of all sizes to target their customers.

And the 2011 American Graphic Design Award Winners Are... Us!

Default admin account — Mon, 19 Sep 2011 16:16:27 -0400

Ridge Marketing, an NJ web design and full service marketing firm, was recently honored with three 2011 American Graphic Design Awards by Graphic Design USA (GD USA).

Ridge Marketing Launches New TrueLeaf Brand

Default admin account — Mon, 19 Sep 2011 14:51:58 -0400

Ridge Marketing has completed an exciting new identity system for TrueLeaf Kitchens, culminating with the launch of the new www.trueleafkitchens.com website.

Cool Color Ideas That Will Leave You Tickled Pink

Default admin account — Fri, 22 Jul 2011 10:53:27 -0400

Whether we’re red with anger, green with envy, or feeling a little blue, we often draw upon color to depict our moods and define our world. And if color permeates our everyday language, it’s even more important to our visual communications.

Organic vs. Paid Search: and the Winner is…

Default admin account — Tue, 05 Jul 2011 22:59:33 -0400

Before we start, let’s play a game. Quick, answer this question in your head: Which would you rather have, a #5 organic search result or #3 paid search result? Read on and the answer might not be what you’d expected.

Ridge Marketing Launches Internet Marketing Campaign for JM Sorge

Default admin account — Tue, 21 Jun 2011 21:50:29 -0400

JM Sorge (JMS) – New Jersey’s preeminent environmental consulting services firm – approached Ridge Marketing to help them capitalize on new opportunities created within their industry by recent regulatory changes within the state.

Catch Jeff Evans on Expedition Impossible

Default admin account — Tue, 21 Jun 2011 18:45:37 -0400

Watch Jeff Evans – acclaimed adventurer, motivational speaker, expedition leader and Ridge Marketing client – on Expedition Impossible Thursday nights at 9pm EST in June and July on ABC.

Ridge Marketing Announces Free Press Release Program

Default admin account — Tue, 21 Jun 2011 17:23:58 -0400

Ridge Marketing, a full service marketing and NJ web design agency, is now offering a free announcement press release with the launch of every full-featured custom Content Management System (CMS) website*.

5 Reasons this NJ Web Design Company Recommends Web Video

Default admin account — Tue, 14 Jun 2011 17:12:03 -0400

With the inevitable blurring of the lines between TV, cinema, mobile and the Internet, video has become an integral part of our daily browsing experience. From news programs to movie trailers to TV content and home movies, more people than ever are engaging with Web video.

Looking for Search Results? Build Your Base with SEF.

Default admin account — Sun, 05 Jun 2011 22:27:45 -0400

There are so many e-marketing opportunities out there – email marketing, social media, video marketing, viral marketing and more – but search engines remain one of the primary places people visit for information, and are thus a major component of any Internet marketing campaign worth its salt.

How Much Copy is Too Much Copy?

Default admin account — Fri, 04 Mar 2011 14:56:28 -0500

A client asked me recently how much copy would be appropriate for their Web site. I told them my best advice is to take what they had on their current site, cut it in half, then take what’s left and cut it in half again. Yeah, that should do it.

Has LinkedIn Reached its Tipping Point?

Default admin account — Thu, 10 Feb 2011 15:22:47 -0500

When it comes to social media, Facebook and Twitter are usually the first sources that come to mind. But when it comes to social media for the B2B market, LinkedIn leads the way. Hands down.

Renowned Everest Guide Hires Ridge for Rebrand

Default admin account — Fri, 04 Feb 2011 17:53:21 -0500

We’re thrilled to announce that Jeff Evans, owner of Mountain Vision, has chosen Ridge Marketing to lead the company’s website rebrand. Evans lives life to the fullest – as expedition leader on ascents up Everest and Kilimanjaro, treks in Machu Picchu, Bhutan and African Safari, and as an inspirational corporate speaker.

Right Size Your Website for Mobile

Default admin account — Fri, 04 Feb 2011 16:41:18 -0500

We’ve gotten some questions recently about how to design a Web site to work in all environments – on desktops, laptops, smart phones and iPads. There’s a lot to consider, such as thoroughly testing functionality or building a separate, mobile-specific version of the site.

The Importance of Design

Default admin account — Mon, 13 Dec 2010 14:21:02 -0500

Coming from a front end development perspective, I (Anthony, Ridge's front end development lead) wanted to share some thoughts about design.

The Death of IE6

Default admin account — Mon, 10 Aug 2009 22:39:36 -0400

Nothing frustrates me more these days than to learn that a client has a need to support IE6. Typically, this occurs when we are building a website for a client who has a corporate user base. Why is this the case? Well, 99 out of 100 times, someone who is using IE6 is a user who is stuck with it.