How We Work

Ridge Marketing has developed a process through years of experience that allows us to come up to speed quickly and deliver creative & messaging that speak not only to our clients, but to the people they are trying to reach. Click the links below to see how we do it.

Discover

We help clients to think critically about their businesses. What is their value? What differentiates them from the competition? Who are they trying to reach and what’s in it for their target audience? What are their competitors doing and how can we do it better?

The information and ideas that we collect in this collaborative process form the foundation for our working partnership – helping us to produce deliverables that hit the mark.

Communicate

Clients are given access to a project portal that facilitates file sharing, feedback and scheduling. But electronic communications are only one part of the equation – the best ideas come with face-to-face meetings and on the phone discussions. We take a leadership role in moving a project along, and are always available for our clients.

Architect

Effective websites and applications don’t happen by accident, and putting beautiful images on a Web page doesn’t guarantee success. That’s why we put a great deal of care into wireframing and testing our solutions before they ever move to design. Good usability, navigation flow and page balance should conspire to pull your audience through to the “call to action" that you want them to take.

Design

Armed with important background information and, in many cases, tested wireframes, our team of designers put the beautiful into our campaigns.

From creating a new corporate identity, to print collateral, websites and Internet marketing & email campaigns, our creative is powerful and designed specifically for your intended target audience.

Refine

We involve our clients in the creative process, solicit feedback and refine until we arrive at the ideal solution for your needs and goals.

Develop

When developing websites and applications, we produce as much as possible in wireframe and design form in order to test our ideas and gain approval before ever beginning development. Having such tight functional and creative specifications allows us to build working beta versions and begin refining quickly. Whether a CMS-enabled website, or custom PHP, Ruby on Rails or JavaScript, we have the mastery of the best tools for the job.

Track & Document

Once a new brand or website is launched, we remain closely involved with our clients to help them track interactions and make any necessary adjustments. When applicable, we document our work in branding guidelines and technical how-to’s that keep things looking consistent over time.