(Re)branding

A company's brand - or the gut feeling that people have about that company’s products or services – is one of its most valuable assets. One way for a company to influence, and to some degree control, how their brand is perceived in the marketplace is through refined visual communications.

A logo is the foundation of a company’s brand. It should be an instantly recognizable symbol that reflects the personality and value of the business that it represents. All other visual communications, from marketing collateral to packaging, websites and product demos, must be a consistent extension of this foundation.

If you're sporting a tired old logo, a convoluted website or inconsistent collateral, your business may be losing valuable mindshare right now. So what can you do?

Our (re)branding services include:

Brand Audits & Guidelines
Collateral Development
Corporate Identity Systems
Logo Development
Messaging
Rollout Plans

Whether building a new brand or reinvigorating an existing one, Ridge Marketing takes the uncertainty out of a branding exercise. Our iterative creative process begins with defining your unique value proposition and ends in building brand elements to accentuate and communicate that value.

From logo design to print collateral and online media, we create identities that are powerful, memorable and consistent.

Branding