With the inevitable blurring of the lines between TV, cinema, mobile and the Internet, video has become an integral part of our daily browsing experience. From news programs to movie trailers to TV content and home movies, more people than ever are engaging with Web video.
But how practical and useful is video to your business when it comes to Internet marketing? Here are 5 reasons why this NJ web design company feels strongly that video should play a starring role in any well-rounded Internet marketing campaign:
- Consumers are Watching Web Video
According to comScore, the average American spent mare than 14 hours watching online video and streamed more than 201 videos in 2010. That’s an increase of 12 and 8 percent respectively – numbers that have no doubt continued to grow over the first half of 2011. If you have a product or service to sell to the masses, video is a great way to do it.
Source: comScore Video Matrix
- B2B Prospects are Watching Web Video
In their "Video in the C-Suite" whitepaper, Forbes reported that over 75% of the 300+ senior executives they polled at large U.S. companies reported watching work-related online video weekly. More importantly, 65% of the executives said that they often visit a vendor’s website after watching their video.
- Web Video is a Search Marketing Resource
According to Alexa.com, YouTube is currently the third most visited website in the world. If it were a search engine, it would rank below only it’s parent Google in Web traffic.
To take advantage of a powerful source of search traffic, post your business video on search sites like YouTube, Yahoo Video or Vimeo, add it your website and remember to:
- Use keyword rich content in titles, tags, descriptions, file names and links from other websites, etc.
- Include a short written transcript on video channels, and link back to a full HTML version transcript on your website
- Add a video sitemap to make it easier for crawlers to find your videos
- Video is Social
Along with YouTube, it’s easy to share your business video on social sites like Facebook, Twitter, Dailymotion, Digg and more, and to syndicate them to RSS feeds for maximum exposure. This offers a double benefit – you gain exposure through social sharing while improving the rankings of your video in Google.
- Web Video is Sticky
The adage says that while people scan text, they watch video. While it can’t replace text-based content, video can be a more engaging and immersive way to introduce a service, teach customers how to use a product, or start a conversation. An informal A/B test by WebVideoUniversity showed people spending an average of 42 seconds on a text-only test site versus over 5 minutes on a site that contained video. People like doing business with people, not faceless corporations, and video is a great way to let personality shine through and create a lasting impression.
If you would like to add video to your Web offering but don’t know where to start, , contact the NJ web design experts at Ridge Marketing. We’d be happy to assist you in determining the ideal use for video in your Internet marketing campaign. To see examples of our recent Web video and demo work, click here.