Ridge Marketing Blog

Ridge Marketing Blog:

The Barn of Brands

The Pros and Cons of Custom Fonts

Rose Arenas

By Rose Arenas on May 6, 2020

Companies large and small are beginning to understand the importance of fonts as part of their brand-building strategy. However, that wasn’t always the case. As personal computers and the internet became more popular, typefaces became much more accessible and much easier to produce.

Does that mean having a custom font face is right for your company? Let’s take a look at some details that may factor into your decision.

Custom Fonts: Too Costly or Smart Investment?

Using an established typeface isn’t free.


Put Your Marketing Campaigns to the A/B Test

Laura Lentchitsky

By Laura Lentchitsky on May 5, 2020

When it comes to your content, you should never make assumptions. Marketers should always be making steps to improve things like the design, user experience and copy to drive conversions and increase revenue.


Marketing Lessons and Activities for Quarantined Kids

Laura Lentchitsky

By Laura Lentchitsky on April 21, 2020

When marketers work from home while schools are closed because of the coronavirus, every day is take your child to work day! Keeping kids entertained during a single snow day can be a challenge; now some parents are finding themselves having to homeschool or at least supervise children while also making sure that their own work gets done.


About Ridge Marketing

Ridge Marketing is an agency that specializes in crafting creative digital assets and using websites, search, advertising and email to ensure that the right prospects interact with your brand and become loyal customers.