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The Barn of Brands

Top Takeaways from INBOUND 2018

Laura Lentchitsky

By Laura Lentchitsky on September 26, 2018

I was lucky enough to be one of the tens of thousands of sales and marketing professionals to attend INBOUND 2018 in Boston. This was my first time at this event and let me just say - it’s enormous! With over 300 breakout sessions, inspiring keynote and spotlight speakers, including Chimamanda Ngozi Adichie, Beth Comstock and Deepak Chopra, there was plenty to do, see and learn. My takeaways were seemingly endless; here are just some of the top lessons learned at INBOUND 2018.

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Do Your Site's Analytics Lie to You?

Laura Lentchitsky

By Laura Lentchitsky on August 15, 2018

Sometimes big data tells big lies.

Google Analytics can provide incredible comprehension as to who is visiting your site, what they're doing, what they're looking at and where they're getting bored and moving on. It can tell you how long someone's been on a page or how they got to your page in the first place. The benefits to marketers are invaluable. We can see which content is the most popular, which blogs are being read, which topics get the most attention, which social media platform is the most fruitful and so many other insights that drive future digital marketing and sales efforts.

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Five Common SEO Mistakes That Bring You Down

Lynn Carhart

By Lynn Carhart on July 5, 2018

The importance of search engine optimization (SEO) in achieving first-page search rankings cannot be overstated, yet many websites remain poorly optimized. On some sites, it's because certain elements were overlooked or missed entirely during the writing and building of the site. In other circumstances, there was not a strategy created to guide SEO. No matter what the situation, a website without proper SEO is practically a ticking time bomb to the visibility of your website and the overall success of your organization.

Of the many SEO mistakes we encounter, here are five we see the most frequently.

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A Beginner’s Guide to Accessible Website Design

Christine Lhowe

By Christine Lhowe on May 14, 2018

Successful design is much more than simply making something look good—it’s approachable, understandable and usable. In order to design for a wide audience, it’s essential to keep in mind users with varying levels of ability. We recently wrote a blog post about Alternative Text (Alt Text) that spoke about the importance of assigning text descriptions to images in order to help visitors using screen readers who often times have low vision. Alt Text is an important component of accessible website design—designing for the needs of people with disabilities.

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Celebrating National Get to Know Your Customers Day

Laura Lentchitsky

By Laura Lentchitsky on April 19, 2018

Fun fact about Get to Know Your Customers Day: We’re all set to celebrate on April 19, but this holiday is a recurring event observed on the third Thursday of each quarter. While companies should be thinking about their customers all the time, Get to Know Your Customers Day is a great excuse to take a step back and take a fresh look at your data. After all, the more you know about your customers, the less you have to worry about losing them.

Here’s what you can do to commemorate this day.

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About Ridge Marketing

Ridge Marketing is an agency that specializes in crafting creative digital assets and using websites, search, advertising and email to ensure that the right prospects interact with your brand and become loyal customers.

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