Content Marketing Agency
Great Digital Content Wins Customers
We’ll Help Your Prospects Along Their Buyer’s Journey
Ready to attract new customers, build trust and drive action? The right digital content, when promoted properly, draws visitors to your website, nurtures them into customers and keeps them engaged after a sale. But you need quality content and a winning strategy to drive these efforts. That’s where we come in.
The digital content we craft – from fun infographics to in-depth whitepapers – is written to resonate with your audience, designed in-house, promoted across multiple channels and tied into your sales team.
47% of B2B buyers viewed 3-5 pieces of content before engaging with sales. — DemandGen
Content marketing generates 3X more leads and costs less than traditional marketing. — Demand Metric
Download Our eBook:
A Field Guide to Content Marketing
This fun eBook will set you on the path to compelling content, proper promotion and lead scoring as you guide your prospects to a sale.
Our Content Marketing Approach
Content marketing centers on creating, publishing and distributing valuable content to attract new prospects and convert them into customers. Here’s how we do it:
- Audit your existing content
- Build a content calendar
- Create engaging digital content
- Promote to the right audience
- A/B test and fine-tune tactics
- Inform sales with lead scoring
Strong Content Builds Trust
Prospects often do extensive online research before they’ll make a purchase or speak with a sales rep. Content marketing helps you create a trusting relationship with your audience while alerting sales when to take action.
Our content marketing experts are well versed in creating, publishing, promoting and tracking:
- Blogs
- eBooks
- Emails
- Infographics
- Sell sheets
- Social media posts
- Video marketing
- Whitepapers
The Best Marketing Automation Tools:
An automated nurture campaign directs your prospects to the most relevant content based on their actions, without manual work by you. We’re well versed in these leading tools:
“Ridge Marketing has been our virtual marketing team for many years. From developing campaign strategies to getting deliverables out the door, they’ve been a valuable resource and really took time to understand our industry."
Stacey Calhoun
Director: Marketing, Taiki USA