Valuation Firm Gains Value

MPI, a trusted business valuation and advisory founded in 1939, engaged Ridge Marketing to update the firm’s brand and raise its profile. Ridge created a bold new brand from top to bottom, and introduced a successful content and email marketing outreach program.


Brand Development

The rebirth of MPI included a modernized logo, bold new color scheme, custom photography, a complete collateral set, print ads and more. All were carefully documented in comprehensive brand guidelines.

Brand Guidelines

  • Logo Treatment
  • Color Scheme
  • Fonts
  • Photography
  • Digital and Print Assets

increase in engagement


increase in traffic

Email Marketing

Ridge launched an ongoing email marketing campaign to promotes thought leadership content, events and industry insights, as well as a quarterly email newsletter wrap up, to keep the firm top of mind and drive conversions.

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