When third party risk management software company Prevalent needed to introduce new leads into the sales pipeline and entice the C-suite with compelling campaigns, they called Ridge Marketing.
A rebrand of all marketing collateral and a website facelift added gravitas with a clean and bold look.
A seven-month email Google Adwords and LinkedIn advertising campaign introduced nearly $700,000 into the sales pipeline resulting in:
400 new leads
80% open rate
Ridge Marketing wrote and designed a series of infographics, making complex topics easier to digest at the beginning of the buyer’s journey. The pieces serve as gated assets on the Prevalent website and in pay-per-click advertising campaigns. A leading industry publication even ran one as a four-page spread, giving our client free impressions.
We’ve also assisted with the development of white papers for use as gated assets that appeal to prospects further along the buyer’s journey.
We’re been supporting brand launches for this major industry player for over ten years.See the Work
A new interactive website and blog to bring backstory to a doll line for a major international toy retailer.See the Work
Industry giants trust them for beauty tools and solutions; they trust Ridge for marketing.See the Work