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Search Engine Marketing
Data Driven. Conversion Focused.
Ridge Marketing is a full-service digital agency that provides expert PPC management services and paid search marketing strategies. We give your brand visibility and drive qualified web traffic that converts.
We begin with a thorough analysis of search trends in your industry as well as the tactics and spend of your competitors. Then we write targeted ads that resonate with your prospects, using industry-leading tools to build campaigns that use your advertising budget effectively. Our paid media team will help you place consistently in the top search results, reach the right audience at the right time and generate qualified leads that grow sales and revenue. Start your next PPC campaign today with help from Ridge Marketing, your trusted search engine marketing partner.
Award winning PPC marketing agency
As a Google Partner PPC agency, we’ve helped startups and large enterprise companies tap their market potential and drive ROI. Our paid search agency can help:
Keyword Research and Strategy
Improve your search engine marketing through research, analysis, and categorization of brand-specific keywords based on search intent, volume, and personal values that match your audience’s online behavior.
Landing Page Conversion Strategy
Convert website traffic into qualified leads through keyword-rich content and strategically placed calls to action that resonate with your audience and drive conversions.
Google and Bing Ads
Achieve a higher ad position and better click-through rates by understanding your customers' online behavior, fine tuning your keyword targets, and driving the prospects to your site who are ready to convert.
Social Media Ads
Launch text, image, and video advertising on major social platforms to target high-intent customers and attract prospects and track performance with industry-leading analytics tools.
Video Advertising
Drive awareness, engagement, and conversions through keyword-rich titles, descriptions, and tags on your video ads that are optimized for any mobile device.
Remarketing Campaigns
Achieve more cost-effective results by reminding your customers of your brand. Targeted visitor segments and relevant ad copy entices high-value prospects to click and explore what your brand has to offer.
eCommerce Advertising
Expand your reach with Google Shopping campaigns that reach customers directly as they search for consumer goods on Google.
Amazon PPC Strategy
Optimize your Amazon PPC strategy, adjust bids according to placements, and configure campaigns according to product performance.
A/B Ads Testing and Optimization
Create and test multiple versions of your ad copy to understand which ads resonate with your audience, increase ROI, and drive revenue for your business.
Talk to a search engine marketing expert today.
Our Search Engine Marketing Approach
As a search engine marketing partner who is deeply invested in your brand's success, we will:
1
Conduct keyword research and analysis to identify high-performing search terms and eliminate negative keywords to optimize your budget.
2
Develop ads and landing pages that capture your target audience's search objective and drive them into your sales funnel.
3
Create and constantly monitor your campaigns to understand the effectiveness of our search engine marketing strategy.
4
Track, evaluate and analyze your key performance indicators (KPIs), including click-through rate (CTR), quality score, search impression share, and cost per conversion (CPC).
Our clients benefit from a team of search engine marketing experts, dedicated account managers, transparent communication, and a team of diverse individuals who are passionate about all things digital marketing.
Click-Through and Conversion Rate Improvement Example
Jump start your search engine marketing
Tell us more about your marketing needs and we will be in touch.
Why Choose Ridge as Your Search Engine Marketing Partner?
Ridge Marketing provides full-service search engine marketing solutions, comprehensive campaign management and analysis to help you reach your business goals. For over two decades, we've helped clients in various industries build their brand awareness, land on the first page of major search engines and fill their sales pipeline.
What Our Clients Say
We work with Ridge on a monthly retainer, which provides us access to their entire range of services. They’ve helped reduce our cost of PPC MQLs by 35%.
Chris Burd
Sr. Director, Digital Marketing & Communications, Prevalent 1 / 3
Search Engine Marketing Resources
Known as the “Barn of Brands,” we are passionate about B2B digital marketing. Take a look at some of our latest strategic business resources below.