Filtering Google Analytics data for good digital marketing

Do Your Site's Analytics Lie to You?

Do Your Site's Analytics Lie to You?
By Laura Lentchitsky | August 15, 2018

The importance of search engine optimization (SEO) in achieving first-page search rankings cannot be overstated, yet many websites remain poorly optimized. On some sites, it's because certain elements were overlooked or missed entirely during the writing and building of the site. In other circumstances, there was not a strategy created to guide SEO. No matter what the situation, a website without proper SEO is practically a ticking time bomb to the visibility of your website and the overall success of your organization.

Of the many SEO mistakes we encounter, here are five we see the most frequently.

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Can Anything Replace Google Analytics for Marketing Agencies?

I don’t know of a digital marketing agency or even anyone who is using an analytics program for their website who is not using Google Analytics. It is free, the interface is relatively easy to understand, and the majority of searches in the US are performed via Google so why not trust the source?

Recently a client came to us looking to track visits from a very specific location and it wasn’t possible to do that in Google Analytics. Research revealed that there were other possibilities, but the one we liked the most was Piwik. It is an open source analytics program and the basic service is free. It’s possible to run both programs simultaneously so we thought we’d give it a shot.

Google…

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