Web design and marketing often call for looking at things a little differently and seeing things that other people might not. That is exactly what full service advertising agency Ridge Marketing owners Rob and Andrea Quincy did when creating a new space for their team.
Ridge Marketing had two previous locations in Basking Ridge. Initially located on S. Finley Avenue for fours years, Rob and Andrea realized they needed a different location for the business to prosper. While they were looking for the right space, the core team temporarily moved to a small studio above the garage at the Quincy’s home. Not ideal, they say, but it was a nice space and gave them time to search for a permanent location.
Longtime Basking Ridge residents, they had always admired a barn located in the town’s municipal area between South Maple and Finley Avenues. Smack in the middle of the town’s municipal lot, the building is surrounded on all four sides by businesses as diverse as a bike shop, an accountant, a dance studio, two flower shops, a dentist, a tailor and two delis.
The former Xanadu salon needed a lot of work. At left, a new second floor window just after it was added.
When their realtor, Chantal Konicek of RE/MAX, first showed the building, Rob and Andrea felt strongly that it had the creative and charming character they wanted for their nj marketing agency, but they were concerned about its condition. The structure had been built in 1970 and had housed a number of local businesses, most recently a nail salon. But it had fallen into disrepair and badly needed a complete renovation. In short, it had become an eyesore.
Coincidentally, Ridge Marketing had a relationship with the seller’s real estate firm, Kienlen Lattmann, and the owner, Boulder Construction, having worked with them on branding and their website design. Boulder agreed to perform a large portion of the renovation as part of the sale and, since Rob and Andrea were familiar with the high caliber of their work, the barn suddenly looked like a rare opportunity. They decided to seize the moment and go for it.
Inside, walls were removed, rooms expanded and new walls put up.
The Boulder team began the work in spring of 2013 as the final paperwork was being signed. Project Manager Vic Huljack and his crew completely gutted the inside, removing walls to create 1,600 square feet of workspace. “Vic and his guys were great to work with and got it all done so quickly,” Rob said. The main floor houses offices, a conference room and kitchen while the top floor is an open studio for the designers and developers where creativity can flourish. The basement provides space for storage and future expansion.
Boulder’s Design Coordinator, Beth Lance, worked with Rob and Andrea to come up with fun and creative solutions for tiles, flooring, kitchen design and color selection. “She really understood what we were trying to achieve and how to make it happen,” recalls Andrea. The “rustic hip” look of the office is a nod to both historic Basking Ridge and the modernity of the agency. Beams and moldings were left intact while furnishings and fittings have an industrial feel. The green, fire dance red and black color scheme from the Ridge Marketing branding completes the look.
Professional roofer Bob Eberenz and a nervous Rob add a cupola to cap off a brand new roof.
Hunter green with new white trim liven up the exterior, while Ridge Marketing green with accents of fire dance red and charcoal make it a lively workspace inside and out.
Rob then tapped longtime Ridge Marketing client and partner, custom trade show booth fabricator Loran Associates, to bring his ideas for a portfolio graphic wall in the interior entrance to life. Meanwhile, Gary Johnson of Great American Sign Company collaborated with Rob on the exterior signage. He saw what was going on in the inside and recommended industrial and earthy rusted steel adorned with clean, modern letters. The two designed the sign together by sharing sketches back and forth via email.
The guys from longtime Ridge client and partner Loran Associates install an illuminated interior wall graphic and sign.
Gary Johnson of Great American Sign installs the intentionally rusted steel exterior entry sign.
Both Rob and Andrea recall times when the renovation seemed like an impossible task, but they knew it had to get done quickly so their agency could get productive again. To their own amazement, only two and a half months after closing on the building Ridge Marketing moved into their new space and was open for business. “It was amazing how fast we got into the space and were working. I give a lot of credit to Andrea for that. She kept the project moving forward and was on top of every detail. She’s the one who really made this happen,” asserts Rob.
“What really surprised me was how comfortable I was from day one in this building,” Rob continued. “And I’m really pleased that we were able to give back to the town by taking an eyesore and turning it into a showpiece.”