B2B Marketing Agency

B2B Marketing is Different Than B2C

Lucky for You, We Speak B2B Fluently

Ridge Marketing is a B2B marketing agency that helps companies improve their digital footprint, generate leads and convert customers. We create tailored marketing strategies that help grow your brand and improve sales.

As a B2B company, you have to deal with different channels, voices and tactics than B2C. You have a longer sales funnel with multiple players – all concerned with the bottom line – before a decision can be made. You have to appeal to each person in each stage of this funnel in order to win the business.

Only 45% of B2B companies have a formal marketing plan. — Statistica

Approximately 60% of Ridge Marketing clients are B2B companies.
B2B Work

Ridge Marketing is a full-service B2B marketing agency. We can help you reboot your brand, build a killer website and create a drumbeat of compelling content that attracts the right prospects, enabling you to build and maintain a trusting relationship with your target audience.

Driving Growth Through B2B Marketing

Our team specializes in B2B marketing, promoting engaging content to drive measurable results. When you partner with us, you’re gaining a team of talented, experienced and knowledgeable marketers to help you with:

  • B2B Branding
  • Search Engine Marketing
  • Marketing Strategies
  • Email Drip Campaigns
  • B2B Video Marketing
  • Advertising
  • Web Design
  • Social Media Marketing
B2B Charts

Data-Driven B2B Marketing Results

All B2B marketing companies in NJ have creative, left-brained people – but without the analytics, you’re only getting half a brain. B2B companies don’t just want pretty content, they need results. We use data and analytics to:

  • Research your competition and target markets
  • Figure out customer pain points and optimal position and messaging
  • Understand which marketing efforts will get the best response
  • Set KPIs by which to measure ongoing campaigns
  • Tweak underperforming aspects to maximize ROI
  • Improve search engine marketing results with paid advertisements and webpage optimization

Tell us what results you want to see and we’ll create a custom plan to help you accomplish your goals.

The Company We Keep:

"We are extremely pleased with Tingley’s digital marketing partnership with Ridge Marketing. Together we’ve really enhanced the volume and quality of our content; refreshed our brand and increased our customer touches. Ridge has taken our digital marketing efforts to the next level."

James P. Towey

Vice President of Marketing, Tingley