B2B Marketing Agency
Smart b2b marketing that generates qualified leads
Ridge Marketing is a full-service B2B marketing agency. Our tailored B2B digital marketing strategies will raise your brand’s profile, bring more qualified leads into your sales pipeline and help you convert them into customers.
As you know, the voice, tactics and channels you must use to reach and engage a B2B customer are quite different from the tactics B2C companies use to reach end consumers. We understand that you have a longer sales cycle and need to engage your prospects at every stage of their decision making journey in order to win their business.
Leveraging 20 years of B2B marketing experience, we will thoroughly research your unique industry, get in the mindset of your target audiences and position your organization as the trusted solution to their needs. Let’s reinvigorate your brand together, start a cadence of compelling content and turn your website into a lead-gen machine.
B2B Marketing Strategies That Drive Results
Our team specializes in B2B digital marketing — promoting engaging content to attract and convert customers. As your B2B marketing agency, our experts will help you:
Build and maintain a cohesive brand identity that speaks genuinely to your target audience.
Search Engine Marketing
Make sure your target prospects find YOUR solution at their moment of need.
B2B Marketing Strategies
Increase your marketing effectiveness with a strategy that’s tailored to your unique industry.
Email Drip Campaigns
Enhance brand loyalty and sales with recurring, personalized emails at each stage of the buyer’s journey.
B2B Video Marketing
Inform and convert your prospects with impactful videos, demos and explainer videos.
Promote engaging content and drive measurable results with expertly planned multi-channel PPC advertising.
B2B Web Design
Transform your website into a prized sales asset that attracts, engages and converts customers.
Social Media Marketing
Engage high-intent leads, boost customer satisfaction and retention with targeted social media.
B2B Public Relations
Communicate your brand story and fuel growth with effective internal and external communications.
READY FOR AN EXPERT APPROACH TO B2B MARKETING?
Our Data-Driven B2B Marketing Approach
Your prospects are bombarded with marketing messages across multiple channels each and every day. To break through, you need to offer content that solves your prospects’ challenges. And then you need to get that content in front of them precisely when they’re looking for it. That’s where we come in.
We use data-driven analytics and inspired content and visuals to:
Define and communicate your value proposition and differentiators.
Make your prospects the hero of your story and speak to their emotional drivers.
Develop digital assets tailored to every step of the buyer’s journey.
Reach your prospects via search, email, social and industry publications.
Run an ongoing marketing strategy that’s aligned with your business goals.
Track, analyze and report on our progress and refine as we go.
Leverage our years of experience as a B2B marketing agency and implement a marketing strategy that helps you rise above your competitors with highly effective messaging, tactics and execution.
Looking for a highly effective b2b marketing agency?
Tell us more about your marketing needs and we will be in touch.
Why Choose Ridge as Your B2B Marketing Agency?
Ridge Marketing is a full-service digital marketing agency with a dedicated in-house team of content marketers, digital strategists, writers, designers and web developers. We run comprehensive marketing programs for manufacturers, software providers, fintech and other B2B clients that bring qualified leads into their sales pipeline at a rapid rate.
What Our Clients Say
We work with Ridge on a monthly retainer, which provides us access to their entire range of services. They’ve helped reduce our cost of PPC MQLs by 35%.
Chris BurdSr. Director, Digital Marketing & Communications, Prevalent
B2B Marketing Strategy Resources
Known as the “Barn of Brands,” we are passionate about B2B digital marketing. Take a look at some of our latest strategic business resources below.