Ridge Marketing Blog:

Totally out of the blue – actually, it was assigned to me by a wise employee – I’ve decided to revisit our popular “Cool Color Ideas” blog post from years ago to update it with today’s color trends and discuss the impact they’ll likely have in 2019. If you follow this simple color blueprint in your marketing materials, your competitors will surely be green with envy.

The internet’s love affair with the delightful organizational guru Marie Kondo is back following the launch of Netflix’s eight-episode series Tidying Up. Throughout the series, Kondo visits various families and helps them to cut clutter in a way that’s meaningful and mindful.

2018 was an amazing year at Ridge Marketing and for our clients. Here are some of the fun projects we were a part of this year:

User Experience (often called UX design) is not a new concept—the first mention of it in its modern usage is from 1987—but in recent years it seems to be quite the buzzword in web design. Whereas content creation, graphic design and web development are all familiar to the average business owner, UX design and research can be a bit harder to get a high-level view of. However, gaining a basic understanding of the concept reveals the true importance of optimizing UX on every website, no matter how simple or complex.

This year in New York City, Smashing Conference focused on UX (user experience) design and front-end development. While many people think website design and development are very different areas, I came away with a new understanding of the similarities between the two disciplines. At a full-service marketing agency, new ideas like this are what keep us fresh and producing cutting-edge work. That said, good ideas deserve to be shared!

A content management system (CMS) is a pivotal piece in the creation and management of any B2B or B2C website. Your website is the hub of your online marketing presence. Being able to convert visitors to leads and customers comes down to how easy it is to extend and manage your marketing strategies.