Ridge Marketing Blog:

When measuring social media campaigns, a few metrics often dominate the conversation: engagement, followers and impressions. While this data is helpful – especially in determining what kind of writing and content you should use in your ad campaigns – one critical metric is often overlooked: revenue.

Google rolled out Google Analytics 4 (GA4) in March of 2022 and is planning to sunset Universal Analytics (UA) by July 2023. If you have a Shopify ecommerce website you might be wondering how to move from UA to GA4 – because it’s not very clear. This article is for you.

Growing up as the daughter of a graphic designer, it wasn’t uncommon to see little rectangular chips of color around the house. These little white paper boxes with color blocks and funny names were pinned to cork boards and taped into the underside of client folders. They were cut out of books and found their way to the floor during a busy project where you would accidentally step on them if you weren’t looking. I’m pretty confident a few of them still live in the back of a desk drawer somewhere.

It wasn’t until I was older and joined the profession myself that I looked through my d

Should you use a pre-made website template or build your own custom website? Know the pros and cons of using a template and what risks there are in 2022.

When the ESE Carbon Company approached The Barn of Brands for support, we jumped at the opportunity to put both our B2B and B2C marketing skills to work. More than a simple branding and web design project, this was a multi-faceted undertaking for two very diverse arms of one company.

The ESE Carbon side of the business is primarily B2C-focused, targeting vehicle owners with the first and only fully carbon fiber wheels for the U.S. automotive aftermarket. Tesla owners were the primary target audience initially, with wheels for add

You see them everywhere – on billboards, on packaging, in gyms, restaurants and now even Superbowl ads. QR codes have become a staple for companies trying to relay a lot of information in a small amount of pixel space. Those little white and black square barcodes have been around since the early 1990s but had never really found cultural prominence – until today.

So why are QR codes such a valuable marketing tool now, and where have they been hiding all this time?

What is a QR Code?

The QR code (meaning “quick response”) was invented in 1994 by Masahiro Hara, who w