Ridge Marketing Blog:

One way we keep our fingers on the pulse of B2B marketing is to look at job postings. We see what skills and experience businesses are looking for, which clue us in to the goals they’re aiming to accomplish. Then on the flip side, we keep an eye on available marketing talent to fulfill those needs. But too often there’s a serious disconnect.

Does your company have guidelines in place for how to use the brand components you’ve been provided? A design system can develop superior user experiences and strengthen your brand’s message while offering cost-effective efficiency.

With all the effort that goes into a creating new company website, it’s easy to forget that going live is not mission accomplished – more like challenge accepted. Check out our essential tips that will send your new website into digital marketing orbit and make it a true sales machine.

Isometric illustrations may have been around for decades, but in 2020 they are definitely having a moment.

For years social media has exploded with Internet memes – sometimes witty, sometimes silly, sometimes thought provoking – but all having the same recognizable look. What tends to tie them all together is the use of a similar font; Big, bold and white with a black stroke.

Back in late January, us marketers were cruising along at warp speed. The economy was roaring, our search marketing campaigns were humming and our marketing emails were racking up opens and clicks. And suddenly... well, you know what happened.