You see them everywhere – on billboards, on packaging, in gyms, restaurants and now even Superbowl ads. QR codes have become a staple for companies trying to relay a lot of information in a small amount of pixel space. Those little white and black square barcodes have been around since the early 1990s but had never really found cultural prominence – until today.
So why are QR codes such a valuable marketing tool now, and where have they been hiding all this time?
What is a QR Code?
The QR code (meaning “quick response”) was invented in 1994 by Masahiro Hara, who w