content management systems for web design

The Four Things Your Content Management System Must Have

The Four Things Your Content Management System Must Have
By Greg Dubois | November 5, 2018

A content management system (CMS) is a pivotal piece in the creation and management of any B2B or B2C website. Your website is the hub of your online marketing presence. Being able to convert visitors to leads and customers comes down to how easy it is to extend and manage your marketing strategies.

While every company is different, there are a few things every good CMS must have to meet fundamental business and marketing needs. Read on to learn about capabilities when evaluating and choosing a CMS.

Continue Reading
content marketing audit template

Top Takeaways from INBOUND 2018

I was lucky enough to be one of the tens of thousands of sales and marketing professionals to attend INBOUND 2018 in Boston. This was my first time at this event and let me just say - it’s enormous! With over 300 breakout sessions, inspiring keynote and spotlight speakers, including Chimamanda Ngozi Adichie, Beth Comstock and Deepak Chopra, there was plenty to do, see and learn. My takeaways were seemingly endless; here are just some of the top lessons learned at INBOUND 2018.

Continue Reading
Filtering Google Analytics data for good digital marketing

Do Your Site's Analytics Lie to You?

Do Your Site's Analytics Lie to You?
By Laura Lentchitsky | August 15, 2018

The importance of search engine optimization (SEO) in achieving first-page search rankings cannot be overstated, yet many websites remain poorly optimized. On some sites, it's because certain elements were overlooked or missed entirely during the writing and building of the site. In other circumstances, there was not a strategy created to guide SEO. No matter what the situation, a website without proper SEO is practically a ticking time bomb to the visibility of your website and the overall success of your organization.

Of the many SEO mistakes we encounter, here are five we see the most frequently.

Continue Reading
SEO, search engine marketing, SEM

Five Common SEO Mistakes That Bring You Down

Five Common SEO Mistakes That Bring You Down
By Lynn Carhart | July 5, 2018
Tags: SEM, SEO, SEO strategy

The importance of search engine optimization (SEO) in achieving first-page search rankings cannot be overstated, yet many websites remain poorly optimized. On some sites, it's because certain elements were overlooked or missed entirely during the writing and building of the site. In other circumstances, there was not a strategy created to guide SEO. No matter what the situation, a website without proper SEO is practically a ticking time bomb to the visibility of your website and the overall success of your organization.

Of the many SEO mistakes we encounter, here are five we see the most frequently.

Continue Reading
video production, brother video stills, infographics, trade show booth design

Q1 Was Fun. Here’s What Got Done…

Q1 Was Fun. Here’s What Got Done…
By Rob Quincy | May 21, 2018

It’s been a fun and exciting first quarter (plus) of the year here at the full-service marketing barn in Basking Ridge. Here’s a quick recap of some of the projects we tackled.

Branding for Broadway Industries

The year began with messaging and branding work for Broadway Industries, an innovative manufacturer of high-quality packaging solutions for moving and storage, hardware and home improvement, healthcare, grocery, food service and textiles. The Ridge team conducted research, brainstorming sessions and customer interviews to understand audience needs and define brand characteristics before embarking on the rebrand.

Because the company regularly strives to move forward with new and innovative ways…

Continue Reading
Accessible design

A Beginner’s Guide to Accessible Website Design

A Beginner’s Guide to Accessible Website Design
By Christine Lhowe | May 14, 2018

Successful design is much more than simply making something look good—it’s approachable, understandable and usable. In order to design for a wide audience, it’s essential to keep in mind users with varying levels of ability. We recently wrote a blog post about Alternative Text (Alt Text) that spoke about the importance of assigning text descriptions to images in order to help visitors using screen readers who often times have low vision. Alt Text is an important component of accessible website design—designing for the needs of people with disabilities.

Highlighted below are additional guidelines in color and typography to keep in mind when designing for…

Continue Reading
Load More