SEO, search engine marketing, SEM

Five Common SEO Mistakes That Bring You Down

Five Common SEO Mistakes That Bring You Down
By Lynn Carhart | July 5, 2018
Tags: SEM, SEO, SEO strategy

The importance of search engine optimization (SEO) in achieving first-page search rankings cannot be overstated, yet many websites remain poorly optimized. On some sites, it's because certain elements were overlooked or missed entirely during the writing and building of the site. In other circumstances, there was not a strategy created to guide SEO. No matter what the situation, a website without proper SEO is practically a ticking time bomb to the visibility of your website and the overall success of your organization.

Of the many SEO mistakes we encounter, here are five we see the most frequently.

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video production, brother video stills, infographics, trade show booth design

Q1 Was Fun. Here’s What Got Done…

Q1 Was Fun. Here’s What Got Done…
By Rob Quincy | May 21, 2018

It’s been a fun and exciting first quarter (plus) of the year here at the full-service marketing barn in Basking Ridge. Here’s a quick recap of some of the projects we tackled.

Branding for Broadway Industries

The year began with messaging and branding work for Broadway Industries, an innovative manufacturer of high-quality packaging solutions for moving and storage, hardware and home improvement, healthcare, grocery, food service and textiles. The Ridge team conducted research, brainstorming sessions and customer interviews to understand audience needs and define brand characteristics before embarking on the rebrand.

Because the company regularly strives to move forward with new and innovative ways…

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Accessible design

A Beginner’s Guide to Accessible Website Design

A Beginner’s Guide to Accessible Website Design
By Christine Lhowe | May 14, 2018

Successful design is much more than simply making something look good—it’s approachable, understandable and usable. In order to design for a wide audience, it’s essential to keep in mind users with varying levels of ability. We recently wrote a blog post about Alternative Text (Alt Text) that spoke about the importance of assigning text descriptions to images in order to help visitors using screen readers who often times have low vision. Alt Text is an important component of accessible website design—designing for the needs of people with disabilities.

Highlighted below are additional guidelines in color and typography to keep in mind when designing for…

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celebrate get to know your customers day

Celebrating National Get to Know Your Customers Day

Fun fact about Get to Know Your Customers Day: We’re all set to celebrate on April 19, but this holiday is a recurring event observed on the third Thursday of each quarter. While companies should be thinking about their customers all the time, Get to Know Your Customers Day is a great excuse to take a step back and take a fresh look at your data. After all, the more you know about your customers, the less you have to worry about losing them. Here’s what you can do to commemorate this day.
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better tradeshow pictures

Say Cheese! Take Better Tradeshow Pictures in 4 Steps

Attending a tradeshow is a great opportunity to learn, make new contacts, and promote your brand. We spend so much time preparing tradeshow deliverables like graphics, presentations and collateral that it’s easy to forget that it's also a prime opportunity to take photos.

Taking pictures may not be the first thing on your mind when you're busy running a booth, but posting about your experience on your company's blog or social accounts will show followers that you have your finger on the pulse of your industry. However, if the pictures you post are sloppy, you might just end up looking unprofessional instead.

Don’t have the budget to bring in a local photographer? Not a problem. Here…

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social media content calendar

Why You Need a Social Media Content Marketing Calendar

Like an editorial or campaign calendar, a social media content calendar is a great tool for planning and organizing your upcoming content. For us here at Ridge Marketing, it is a key component of our social media marketing services and a best practice that every social media manager should leverage.

While trending stories and events will always arise, it’s important that you plan ahead with a social media calendar that aligns with your sales and marketing efforts for that month. However, this doesn’t mean that all of your content should be self-promoting and salesey. Social media users want to see your brand's personality. You should be answering the question, "What value can you bring…

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