Switching Off: How Not Designing Can Make You a Better Designer

Switching Off: How Not Designing Can Make You a Better Designer
By Rose Arenas | September 6, 2017

Like most designers, I don’t really have an OFF switch. My mind is a constant flurry of movement, seeking inspiration or trying something new to spark the next great idea. I am always looking to improve the designed world around me and use my experiences to help our clients put their best design foot forward.

But constantly being ON does have its downsides; if not dealt with correctly, it can have a drastic effect on creativity and growth as a designer. Fortunately, this can be avoided simply by stepping away and refocusing on another completely different task.

Having a hobby or activity outside of work that isn’t strictly design-focused can actually help…

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social media management

4 Tips for Creating a Killer Brand Instagram Page

4 Tips for Creating a Killer Brand Instagram Page
By Meagan Warner | August 10, 2017

For proper Social Media Management (SMMs) in 2017, it’s almost required to have experience managing an Instagram page. The platform has become essential to marketers, and more and more businesses are getting on board the Instagram wagon.

Below are 4 tips I’ve found these to be quite helpful in prepping and launching a brand Instagram page.

Instagram most popular social media platform

Before you plan anything, you need to study the brand you’re charged with promoting.

When it comes to social media management, especially on Instagram, consistency…

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Corporate Video Production for Ansell

Ridge Marketing Produces Heartfelt Video for Ansell

Ridge Marketing Produces Heartfelt Video for Ansell
By Rob Quincy | July 24, 2017
Ansell Award

Update: The Ansell corporate video covered in this blog post has won two industry awards! The first is a 2017 Communicator Award of Excellence from the Academy of Interactive & Visual Arts, where it was among the winners chosen from a pool of 6,000 entrants worldwide. The second is a Gold Astra Award from the New Jersey Communications Advertising and Marketing Association. Read on to find out more and to watch the video...

 
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5-questions-SEO-agency

Six Steps to Get the Most Bang for Your Buck at Tradeshows

Are trade shows a controversial topic in your organization? Some see them as a great way to reach more people and build a list of opt-ins and potential leads, while others see it as frivolous spending with minimal payoff. I'm more in line with that first group – as long as trade shows are planned with careful consideration to maximize their effect. Here are some tips on how to do just that.

1. Plan, plan, plan

Even when going to a show you frequent, you should always discuss the KPIs before you attend – how will you measure success of this event?

You can minimize the risks of attending a new show by doing your homework: are this show's attendees in line with our target markets and customers? Will…

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5-questions-SEO-agency

5 Questions to Ask Your SEO Agency

5 Questions to Ask Your SEO Agency

For small businesses, search engine optimization (SEO) of websites is a vital part of a digital marketing program and key to its success.  Unfortunately, all too often on-page SEO is the most neglected element of a small business website. You know your site should be optimized, but how do you find someone who can deliver what your site needs? Below are 5 key questions to ask your search marketing company and the answers you should hope to hear from them.

1.) Why do I need on-page strategic SEO?

Search…

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Takeaways from Smashing Web Design Conference 2017

Takeaways from Smashing Web Design Conference 2017
By Christine Lhowe | June 22, 2017

Last week, fellow Ridge Marketing creative Rose Arenas and I attended the 2017 Smashing Conference in New York. The two-day web design and development conference, which featured 15 speakers from around the world, gave us an opportunity to learn from leading individuals in the field as well as network with our peers.

The speakers covered new and emerging topics in web design that provided us with deeper insights into techniques we’ve started to use while also giving us fresh ideas to push our creative work even further.

Below are my top four takeaways:

"There is no tool to replace human communication."

It…

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