A content management system (CMS) is a pivotal piece in the creation and management of any B2B or B2C website. Your website is the hub of your online marketing presence. Being able to convert visitors to leads and customers comes down to how easy it is to extend and manage your marketing strategies.
While every company is different, there are a few things every good CMS must have to meet fundamental business and marketing needs. Read on to learn about capabilities when evaluating and choosing a CMS.