celebrate get to know your customers day

Celebrating National Get to Know Your Customers Day

Fun fact about Get to Know Your Customers Day: We’re all set to celebrate on April 19, but this holiday is a recurring event observed on the third Thursday of each quarter. While companies should be thinking about their customers all the time, Get to Know Your Customers Day is a great excuse to take a step back and take a fresh look at your data. After all, the more you know about your customers, the less you have to worry about losing them. Here’s what you can do to commemorate this day.
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better tradeshow pictures

Say Cheese! Take Better Tradeshow Pictures in 4 Steps

Attending a tradeshow is a great opportunity to learn, make new contacts, and promote your brand. We spend so much time preparing tradeshow deliverables like graphics, presentations and collateral that it’s easy to forget that it's also a prime opportunity to take photos.

Taking pictures may not be the first thing on your mind when you're busy running a booth, but posting about your experience on your company's blog or social accounts will show followers that you have your finger on the pulse of your industry. However, if the pictures you post are sloppy, you might just end up looking unprofessional instead.

Don’t have the budget to bring in a local photographer? Not a problem. Here…

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social media content calendar

Why You Need a Social Media Content Marketing Calendar

Like an editorial or campaign calendar, a social media content calendar is a great tool for planning and organizing your upcoming content. For us here at Ridge Marketing, it is a key component of our social media marketing services and a best practice that every social media manager should leverage.

While trending stories and events will always arise, it’s important that you plan ahead with a social media calendar that aligns with your sales and marketing efforts for that month. However, this doesn’t mean that all of your content should be self-promoting and salesey. Social media users want to see your brand's personality. You should be answering the question, "What value can you bring…

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Fat footers in website design

Does This Footer Make Me Look Fat?

Is bigger better? Certainly not when it comes to the most common New Year’s resolutions (and kudos to those who are still on track).

However, when it comes to your website footer, you want something that’s informational, can help your company achieve its goals and is, surprisingly, much larger than you think.

What’s a footer? And why do we care now?

If you follow the traditional rules of website design, the common notion is that the most important information must lie “above the fold”—before you start scrolling. Your website footer is located at the bottom of a web page and repeats some elements of the header in addition to fine print and copyright…

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Digital marketing shows love

How Can You Love Thy Customers? Let Me Count the Ways...

In the bestseller, Building a StoryBrand: Clarify Your Message So Customers Will Listen, Donald Miller compares pursuing customers to asking them to marry you. For some high stakes purchases, it can feel like it's that serious of a decision. For others, not so much. Still, there are ways companies can use marketing to show prospects and customers some love, get them towards a commitment a bit faster and help them feel more confident in their decision.

To Know Your Customers is to Love Your Customers

Compatibility is critical in any successful relationship, and the buyer/seller relationship is no different. As businesses…

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Design thinking demystified, steps of design thinking

Adopting Design Thinking Strategies for Your Business

Whether in the context of web design, product design or business problem solving, there's been a lot of curiosity about design thinking lately. Tim Brown, CEO and President of IDEO, describes design thinking as "a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity." The key takeaway here is matching people’s needs with what is feasible and will convert.

Design thinking is flexible, fast, encourages collaboration, and results in innovation.…

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