Bringing Fun to the Features

Ridge Marketing has enjoyed an ongoing creative collaboration with Brother International, producing advertising videos, art assets and messaging to promote their extensive line of printers, scanners and label makers. Our focus has been on highlighting the product benefits through the lens of the families and business people who rely on them.

Bringing a New Tech to Market

We were proud to support the launch of Brother’s industry-disrupting technology with web videos and imagery for product pages, retailers and social media. The video shoot included a full set, multiple actors and crew.

Hitting the Target

This 35-second spot promoting a Brother home printer was run on Channel Red in Target stores nationwide.

Messages That Resonate

Ridge conducted interviews with internal stakeholders, reviewed the market and documented the unique value and differentiators. Deliverables include attributes, messaging house, positioning statement and headline recommendations. The chosen messages have appeared in videos and stores nationwide.

Label Making Magic

The Container Store tapped Brother for a video promoting the label maker sold in their retail locations. Ridge handled all set design, locations, writing, production and more in partnership with our friends at Awakened Films.

Scanners That Simplify

These spots pitch Brother wireless scanners that reduce paper clutter for small business and home users. Portions of the videos were filmed here at the Ridge Marketing offices.

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