The Journey Begins

A major player in the 85-billion-dollar toy industry tasked Ridge Marketing with writing, designing and developing the online home for the world traveling and adventurous Journey Girls.

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Character Development

With no TV series to promote the line and limited space on the packaging to tell a story, it was important that the new website develop the history and character of each doll–what they like, what their talents are and their adventures. To that end, we crafted a detailed profile for each girl in the line.

Website

Ridge Marketing created this highly interactive, colorful and animated website for the Journey Girls to give children and parents a portal into a world of interactive play.

Journey Journals

To allow children and their parents to dig deeper, we ghost-wrote journal entries in the voice of the girls themselves. Each Journey Girl was given a specific writing style to make them unique and believable. Our team enjoyed getting into the mindset of each doll and sharing adventures and fun activities with kids.

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