The Barn of BrandsSM Blog

8 Steps to Supercharge B2B Messaging with AI

How to Leverage AI Without Losing Your Brand Voice Your B2B messaging strategy is the foundation of your brand: your website, your sales pitch, your campaigns. Get it right, and prospects immediately ...

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how people search in 2026, understanding the split-path model, Diagram showing split-path search model with AI tools on left and traditional search engines on right

How People Search in 2026: Understanding the Split-Path Model

It should come as no surprise that the way people search is rapidly changing from day to day. The advent of Generative AI and machine learning has offered a new, streamlined way for consumers to find ...

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The Pivot Point: Five “Strategic Shift” Moments and How To Handle Them

In the lifecycle of every company, a moment can arise where the old way of doing things simply stops working. You’ve hit a wall. Maybe you got tripped up by a cultural shift in your audience, or an in...

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AI’s unexpected influence: How it has elevated my developer skills.

Like most designers, web developers, artists, musicians and the like, I often struggle with imposter syndrome. So when AI came along (in the form of Claude Code, which can help you “write” code at the...

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