Mobile Solutions: 13 Key Mobile Statistics to Know for 2013

By Mary Norton on January 7, 2013

Have you heard the buzz on mobile traffic but are trying to understand how it could impact your business?  Deciphering the facts on mobile search, mobile commerce and mobile growth can be overwhelming.  Everyday we have tons of information to sort through and statistics are thrown at us at an alarming rate.  Below you’ll find a quick summary of key statistics on the mobile movement to reference as you consider building your mobile solution.

 

Mobile Growth

Before 2015, it’s projected that mobile internet usage will overtake the desktop.  (Microsoft Tag)

Mobile traffic has climbed to more than 16% of overall web traffic.  Mobile web traffic has increased 27% in 2012. (Marketingland)

Global mobile data traffic in 2011 was 8 times greater than the global mobile traffic in 2010. (Econsultancy)

There are 6.8 billion people on the planet.  5.1 billion of them now own a cell phone.  (Search Engine Watch)

Google's take on the Mobile Movement

Mobile is everywhere.  Watch Google’s take on the mobile movement

http://www.youtube.com/watch?v=9GalBu_cEkM

 

Mobile Search

70% of all mobile searches result in action within 1 hour (Social Media Today)

Use of mobile search has grown by 500% over the past two years, while average smartphone usage almost tripled in 2011.  (Econsultancy)

50% of all local searches are performed on mobile devices. (Microsoft tag)

 

Consumers’ Mobile Behaviors

Mobile coupons get 10 times the redemption rate of traditional coupons (SMS Marketing)

It takes 90 minutes for the average person to respond to an email.  It takes 90 seconds for the average person to respond to a text message (Ping Mobile)

91% of all US citizens have their mobile device within reach 24 hours a day, 7 days a week.  (SMS Marketing)

74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.  (Gomez)

 

Mobile Bottom Line Results

Cyber Monday 2012 generated $1.46 billion in e-commerce haul and over $750 million can be attributed to sales made on mobile devices during the five-day Thanksgiving holiday. (Marketingland)

Mentioning a location in your mobile ads and search results can increase click-through rates up to 200% (Mediapost News)

 

If you are considering a mobile solution for your business, Ridge Marketing is here to help. In close proximity to businesses throughout the tri-state area (NJ, NY and Conn.), our internet marketing team is available to brainstorm with you and guide you through the world of mobile marketing. Feel free to contact us with any of your questions.


About Ridge Marketing

Ridge Marketing is an agency that specializes in crafting creative digital assets and using websites, search, advertising and email to ensure that the right prospects interact with your brand and become loyal customers.

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