The Barn of Brands Blog

The Pivot Point: Five “Strategic Shift” Moments and How To Handle Them

In the lifecycle of every company, a moment can arise where the old way of doing things simply stops working. You’ve hit a wall. Maybe you got tripped up by a cultural shift in your audience, or an in...

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AI’s unexpected influence: How it has elevated my developer skills.

Like most designers, web developers, artists, musicians and the like, I often struggle with imposter syndrome. So when AI came along (in the form of Claude Code, which can help you “write” code at the...

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Can the Need for Accessibility Allow for Creativity?

Accessibility standards don’t have to hold back creative work. As designers, we’re constantly asked to expand our ideas, think “outside of the box,” and transcend conventional solutions. Some de...

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Didnt have SEO/AEO/GEO on your bingo card?

SEO vs. AEO vs. GEO: New Acronyms, Same Mission?

If you’ve been keeping up with digital marketing trends, you’ve probably seen new buzzwords popping up: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). These new...

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